<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Undercover Pastor &#187; Current news</title>
	<atom:link href="http://www.steve-whitney.com/blog/archives/category/undercover-pastor/current-news/feed" rel="self" type="application/rss+xml" />
	<link>http://www.steve-whitney.com/blog</link>
	<description>Steve Whitney, writing as a pastor, a former Silicon Valley computer guru, husband, dad</description>
	<lastBuildDate>Tue, 13 Jul 2010 05:42:51 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Denny&#8217;s Big Breakfast Gamble and the Church</title>
		<link>http://www.steve-whitney.com/blog/archives/222</link>
		<comments>http://www.steve-whitney.com/blog/archives/222#comments</comments>
		<pubDate>Wed, 11 Feb 2009 16:50:28 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Church Transformation]]></category>
		<category><![CDATA[Current news]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Undercover Pastor]]></category>

		<guid isPermaLink="false">http://www.steve-whitney.com/blog/?p=222</guid>
		<description><![CDATA[I saw the Super Bowl ad for a free grand slam breakfast at Denny&#8217;s on February 3rd.  And I was planning to take the family.  Only each Denny&#8217;s we visited had a line around the block.  Apparently, Denny&#8217;s served 2 million breakfasts that morning.  They estimate that they got $50 million worth of free (positive) publicity [...]]]></description>
			<content:encoded><![CDATA[<p>I saw the Super Bowl ad for a free grand slam breakfast at Denny&#8217;s on February 3rd.  And I was planning to take the family.  Only each Denny&#8217;s we visited had a line around the block.  Apparently, Denny&#8217;s served 2 million breakfasts that morning.  They estimate that they got $50 million worth of free (positive) publicity for an event that cost them $5 million.  (See the <a title="Denny's Breakfast Gamble - USA Today" href="http://www.usatoday.com/money/industries/food/2009-02-03-dennys_N.htm?csp=usat.me" target="_blank">USA Today article</a> on the event.)</p>
<p>When we&#8217;re planning an event at the church, someone will almost always say, &#8220;What if we advertise it and 5000 people come?  We won&#8217;t be able to handle it!&#8221;  My usual response is that &#8220;It hasn&#8217;t happened yet, even when we want to invite the whole community.&#8221;</p>
<p>Denny&#8217;s took a risk.  A big, expensive risk.  Would anyone come?  Would any of them come back?  What if too many people came and left mad?  What if they got bad press?</p>
<p>The way I see it, they couldn&#8217;t lose.  Either a) People would come and enjoy a good breakfast, learning where Denny&#8217;s was and what it offered or b) too many would show up making it a big media event &#8211; showing priceless images of people lining up around the block to eat at Denny&#8217;s.  Either way you win, right?  It was a gutsy move, and they hit a grand slam.  (Sorry, I couldn&#8217;t help it.)  I didn&#8217;t get a breakfast, but I wasn&#8217;t angry &#8211; it wasn&#8217;t Denny&#8217;s fault!</p>
<p>Usually in the church, we play it safe.  That means when we accomplish out goals, not much happens.  What if we tried to be like Denny&#8217;s?  After all, our &#8220;CEO&#8221; rewards those who step out in faith!</p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.steve-whitney.com%2Fblog%2Farchives%2F222&amp;linkname=Denny%26%238217%3Bs%20Big%20Breakfast%20Gamble%20and%20the%20Church"><img src="http://www.steve-whitney.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
			<wfw:commentRss>http://www.steve-whitney.com/blog/archives/222/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Botox poisons the brain?</title>
		<link>http://www.steve-whitney.com/blog/archives/126</link>
		<comments>http://www.steve-whitney.com/blog/archives/126#comments</comments>
		<pubDate>Sat, 05 Apr 2008 23:15:57 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Current news]]></category>
		<category><![CDATA[Discipleship - learning from Jesus]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[Undercover Pastor]]></category>

		<guid isPermaLink="false">http://www.steve-whitney.com/blog/?p=126</guid>
		<description><![CDATA[You&#8217;ve heard about Botox &#8211; the toxin (poison!) that people use to minimize the appearance of wrinkles &#8211; to look younger. Well, there&#8217;s a new twist. A recent study in rats shows that the toxin that people inject into their foreheads may travel to the brain, damaging the brain stem!  There have also been human [...]]]></description>
			<content:encoded><![CDATA[<p>You&#8217;ve heard about Botox &#8211; the toxin (poison!) that people use to minimize the appearance of wrinkles &#8211; to look younger. Well, there&#8217;s a new twist. A recent study in rats shows that the toxin that people inject into their foreheads may travel to the brain, damaging the brain stem!  There have also been human deaths related to the botulism toxin.  (Read the story at the <a title="Botox Story" href="http://innovation.freedomblogging.com/2008/04/02/botox-can-reach-the-brain-researchers-say/" target="_blank">Orange County Register</a>).</p>
<p>I guess it&#8217;s not <em>too </em>surprising that injecting a neurotoxin into your body might not be a good idea, but that tells you something about the culture that we live in. We idolize youth and beauty. We&#8217;re willing to poison ourselves to achieve it! That tells you something about the depth of hunger for acceptance in our culture. Everywhere we look, we hear this &#8220;gospel&#8221; &#8211; look good and collect enough stuff and you&#8217;ll be happy.</p>
<p>But God has a different plan. God calls us to look beneath the surface. God tells us that appearance isn&#8217;t what matters. Instead, Jesus tells us in <a href="http://www.biblegateway.com/passage/?search=matthew%207:15-18&amp;version=31" target="newwindow">Matthew 7:15-18</a> that you can identify what kind of person someone is by their <em>actions,</em> &#8211; by how they treat others &#8211; not by their appearance. There are &#8220;wolves in sheep&#8217;s clothing&#8221; out there. Jesus is writing about prophets, but I think the principle is more generally applicable. A focus on creating an appearance that we think will please others or hiding our age isn&#8217;t what Jesus calls us to. He calls us to bear fruit. Loving and serving others may not make our foreheads look better, but that just poisons us. Loving and serving others builds up our spirit, connects us with God, and helps us to grow into the image of Jesus. We find true acceptance not by looking right by by loving and serving, which, it turns out, is much more attractive than an expensive, expressionless face!</p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.steve-whitney.com%2Fblog%2Farchives%2F126&amp;linkname=Botox%20poisons%20the%20brain%3F"><img src="http://www.steve-whitney.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
			<wfw:commentRss>http://www.steve-whitney.com/blog/archives/126/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
